The Artist Birthday Series

Salvador Dalí

In 1968, Dalí filmed a humorous television advertisement for Lanvin chocolates. In this, he proclaims in French “Je suis fou du chocolat Lanvin!” (“I’m crazy about Lanvin chocolate!”) while biting a morsel, causing him to become cross-eyed and his moustache to swivel upwards. In 1969, he designed the lollypop “Chupa Chups” logo, in addition to facilitating the design of the advertising campaign for the 1969 Eurovision Song Contest and creating a large on-stage metal sculpture that stood at the Teatro Real in Madrid.

In 1968, Dalí had bought a castle in Púbol for Gala; and starting in 1971 she would retreat there alone for weeks at a time. By Dalí’s own admission, he had agreed not to go there without written permission from his wife. His fears of abandonment and estrangement from his longtime artistic muse contributed to depression and failing health.

In 1980 at age 76, Dalí’s health took a catastrophic turn. His right hand trembled terribly, with Parkinson-like symptoms. His near-senile wife allegedly had been dosing him with a dangerous cocktail of unprescribed medicine that damaged his nervous system, thus causing an untimely end to his artistic capacity.

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